Journalartikel - Artikel | | Peer reviewed Open Access

A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior

Autor(en)
Bohner, Gerd ; Schlüter, Lena E.
Normierter Zeitschriftentitel
PLOS ONE 
DOI
10.1371/journal.pone.0104086
PubMed-ID
25084348
URN
urn:nbn:de:0070-pub-26918220
URL
https://pub.uni-bielefeld.de/record/2691822
Web of Science-ID
000339819800126

Field experiments on descriptive norms as a means to increase hotel guests' towel reuse [1] were replicated and extended. In two hotels in Germany (Study 1: N = 724; Study 2: N = 204), descriptive norm messages suggesting that 75% of guests had reused their towels, or a standard message appealing to environmental concerns, were placed in guests' bathrooms. Descriptive norm messages varied in terms of proximity of the reference group (“hotel guests” vs. “guests in this room”) and temporal proximity (currently vs. two years previous). Reuse of towels was unobtrusively recorded. Results showed that reuse rates were high overall and that both standard and descriptive norm messages increased reuse rates compared to a no-message baseline. However, descriptive norm messages were not more effective than the standard message, and effects of proximity were inconsistent across studies. Discussion addresses cultural and conceptual issues in comparing the present findings with previous ones

Zitierstile

Download
 RDF/XML-Format
 JSON-LD-Format
 Turtle-Format
 N3-Format