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(S)he's got the look: Gender-stereotyping of social robots

Autor(en)
Eyssel, Friederike Anne 0000-0002-4978-8922 ; Hegel, Frank
Normierter Zeitschriftentitel
Journal of applied social psychology 
DOI
10.1111/j.1559-1816.2012.00937.x
ISSN
0021-9029
URL
https://pub.uni-bielefeld.de/record/1993157
Web of Science-ID
000308299700007

Weitere Details

Sprache
englisch
Darstellungsform
Text
Band
42
Ausgabe
9
Seitenbereich
2213 - 2230

Previous research on gender effects in robots has largely ignored the role of facial cues. We fill this gap in the literature by experimentally investigating the effects of facial gender cues on stereotypical trait and application ascriptions to robots. As predicted, the short-haired male robot was perceived as more agentic than was the long-haired female robot, whereas the female robot was perceived as more communal than was the male counterpart. Analogously, stereotypically male tasks were perceived more suitable for the male robot, relative to the female robot, and vice versa. Taken together, our findings demonstrate that gender stereotypes, which typically bias social perceptions of humans, are even applied to robots. Implications for design-related decisions are discussed.

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