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Social categorization of social robots: Anthropomorphism as a function of robot group membership

Autor(en)
Eyssel, Friederike Anne 0000-0002-4978-8922 ; Kuchenbrandt, Dieta
Zeitschrift
British Journal of Social Psychology
Normierter Zeitschriftentitel
The British journal of social psychology 
DOI
10.1111/j.2044-8309.2011.02082.x
ISSN
0144-6665
PubMed-ID
22103234
URL
https://pub.uni-bielefeld.de/record/2283013
Web of Science-ID
000312141400015

Weitere Details

Sprache
englisch
Darstellungsform
Text
Band
51
Ausgabe
4
Seitenbereich
724 - 731

Previous work on social categorization has shown that people often use cues such as a person's gender, age, or ethnicity to categorize and form impressions of others. The present research investigated effects of social category membership on the evaluation of humanoid robots. More specifically, participants rated a humanoid robot that either belonged to their in-group or to a national out-group with regard to anthropomorphism (e.g., mind attribution, warmth), psychological closeness, contact intentions, and design. We predicted that participants would show an in-group bias towards the robot that ostensibly belonged to their in-group as indicated by its name and location of production. In line with our hypotheses, participants not only rated the in-group robot more favourably importantly, they also anthropomorphized it more strongly than the out-group robot. Our findings thus document that people even apply social categorization processes and subsequent differential social evaluations to robots.

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